Privacy policy

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Last updated: 6 October 2026

This Privacy Policy explains how SofaStyle Ltd collects, uses and protects personal information when you visit our website, buy products from us online or get in touch.

Who we are

SofaStyle Ltd is the data controller for personal information collected through this website. If you have any questions about this Privacy Policy or would like to exercise your data protection rights, you can contact us at hello@sofastyle.co.uk.

Information we collect

We may collect the following types of personal information:

Order information, such as your name, billing and delivery address, email address, phone number and the products you buy.
Payment information. Payments are processed securely by third-party payment providers, and we do not store your full card details.
Delivery information, such as any instructions you give us so your order can be delivered safely.
Account information, if you create an account with us.
Contact form information, such as your name, email address, phone number and the message you send to us.
Newsletter signup information, such as your email address and any preferences you provide when subscribing.
Analytics, advertising and cookie information, such as pages visited, device and browser information, approximate location, referral source and how you interact with the website.

How we use your information

We use personal information to:

Process and fulfil your orders, take payment and arrange delivery.
Keep you updated about your order.
Handle returns, refunds and customer service enquiries.
Respond to enquiries submitted through our contact forms.
Send newsletters and marketing updates where you have subscribed or otherwise consented to receive them.
Understand how visitors use our website and improve its content, performance and user experience.
Show relevant adverts and measure how well our advertising performs.
Prevent fraud and keep the website secure.
Meet our legal, tax and accounting obligations.

Our lawful basis for processing

Under UK data protection law, we rely on the following lawful bases:

Contract: to process your order, take payment, deliver your items and handle returns.
Consent: for newsletter signups and non-essential cookies.
Legitimate interests: to respond to enquiries, provide customer service, prevent fraud, improve our website and keep it secure.
Legal obligation: where we need to process information to meet legal requirements.

Cookies, analytics and advertising

Our website uses cookies and similar technologies to help the site work properly, understand how visitors use it and support our advertising. Some of these are provided by third parties, who may collect information about your activity on our website.

Non-essential cookies, including analytics and advertising cookies, are only used with your consent. You can manage your preferences through our cookie banner or your browser settings.

Newsletter communications

If you subscribe to our newsletter, we will use your email address to send you updates and marketing communications. You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at hello@sofastyle.co.uk.

Sharing your information

We do not sell personal information. We may share it with trusted service providers who help us run our business, such as payment providers, delivery partners, website and e-commerce platforms, and email, analytics and advertising providers. These providers are only permitted to use personal information as needed to provide their services to us.

We may also disclose personal information where required by law or to protect our legal rights.

International transfers

Some of our service providers may process personal information outside the UK. Where this happens, we make sure appropriate safeguards are in place in line with UK data protection law.

How long we keep your information

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy. Order and payment records are kept for as long as we need them to meet our legal, tax and accounting obligations. Contact form enquiries are kept for as long as needed to manage your enquiry, and newsletter information is kept until you unsubscribe or ask us to delete it.

Your rights

Under UK data protection law, you may have rights to:

Request access to the personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to delete your personal information in certain circumstances.
Ask us to restrict or object to certain processing, including direct marketing.
Withdraw consent where processing is based on consent.
Request a copy of your information in a portable format where applicable.

To exercise your rights, please contact us at hello@sofastyle.co.uk.

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve your concern. You also have the right to complain to the UK Information Commissioner's Office.